Are you ready? The season to celebrate with Gold, Gold and more Gold is here. Presenting the Gold Rush Challenge for Idea Subscribers! Play at only Rs. 2 per answer for a chance to win GOLD Vouchers worth up to Rs. 15 Lakhs and other amazing prizes. So, hurry! Be a part of the challenge to grab this golden chance. 

Challenge Dates: Starts on 16th May 2015 and ends on 13th August 2015.

Grand Prizes

  • Bumper Prize – 1 Winner gets Gold Voucher worth up to Rs.15 Lakhs -(National)
  • Circle Bumper Prize – 15 Winners get Gold Voucher worth up to Rs. 1 Lakh each-(Circle Group-Wise) 
  • Monthly Prize – 45 Winners get Gold Voucher worth up to Rs. 15,000 each-(Circle Group-Wise)

Schedule for Monthly Prizes

Monthly Schedule













Take your pick and play for amazing prizes on Fabulous Fridays:

  • 22-May - Rs. 10, 000 worth Gold Voucher
  • 29-May - Smart Phone
  • 05-Jun - Digital Camera
  • 12-Jun - Smart Phone
  • 19-Jun - Gold Voucher
  • 26-Jun - Smart Phone
  • 03-Jul - Digital Camera
  • 10-Jul - Smart Phone
  • 17-Jul - Rs.10,000 worth Gold Voucher
  • 24-Jul - Smart Phone
  • 31-Jul - Digital Camera
  • 07-Aug - Smart Phone

Assured Prize of Rs 30 Recharge to those who Answer 15 Questions 

Challenge Highlight – Happy Hours from 6pm to 9pm every day!

Play from 6pm to 9pm during Happy Hours and score 2 points for every correct answer.

How to Play?

  • To play on Voice: Call 55256 at Rs. 2/ Answer.
  • Press 1 for the 1st answer option and Press 2 for the 2nd answer option.
  • To play on SMS: Type & SMS the keyword DREAM to 55256 at Rs.2/Answer
  • To answer, SMS A for the 1st answer option or B for the 2nd answer option as a reply to the question.

For more details, terms & conditions, Click Here